About this website

This website includes information on Aalto EE's programs and services, and acts as a customer service channel.

Feedback, questions or suggestions for making changes to the website can be sent by e-mail to aaltoee@aaltoee.com.

Copyright, responsibilities and handling of personal data

In accordance with the Copyright Act and its subsequent amendments, the rights to the content published on the website belong to Aalto University Executive Education Ltd (Aalto EE). All rights are reserved.

Aalto EE is not responsible for any damage caused by possible errors in the content of the website. Neither is Aalto EE responsible for any harm caused by technical faults, or material which is linked to the site and published by third parties.

About Marketing register

Website visitor tracking

No personal information is collected on aaltoee.com site users other than that which is necessary for maintaining the customer relationship. Information on users who have applied or registered for programs; on users requesting further information on programs; on users who have ordered Aalto Leaders' Insight content, or education and training bulletins and newsletters; or who have downloaded brochures, is stored in Aalto EE's customer and marketing registers.

Statistical information based on the Google Analytics services is collected for the purposes of developing the website. Google Analytics cookies store information, on an anonymous basis, on issues such as how visitors came to a page (via a search engine or a direct link etc.), the pages visited and how long users spent on each page. This information enables us to further develop our website and monitor the success of our new development activities. Website-use statistics are collected on issues such as the number of users, the user's country, the duration of the visit, the browser used, and the content visited.

Marketing automation

Aalto EE websites run a marketing automation system that is used to

  • improving general user experience of Aalto EE’s web services, e.g. highlighting services that are of highest importance to the visitor;
  • fine-tuning our program finder functionalities;
  • creating target segments for direct marketing campaigns, where profiling helps Aalto EE suggest services that meet customer needs.

Aalto EE sets a cookie to learn how visitors consume content in all its digital services. Visitor’s person stays anonymous to Aalto EE until

1. Visitor fills in contact information on some webform

The user's personal information may be linked to the cookie when she reveals her person by filling in a webform, e.g. application/registration, request for information or newsletter subscription. The information given is stored in Aalto EE’s marketing or customer register.

2. Visitor arrives at the website from an email marketing message sent by Aalto EE

The user's personal information may be linked to the cookie when the user arrives at the website via an email marketing message sent by Aalto EE. The sources for e-mail marketing messages are Aalto EE’s marketing or customer register. A user whose cookie is linked to personal data can receive email marketing that is personalized based on her website visitor history.

Email marketing

Links to the website contained in newsletters and training bulletins e-mailed by Aalto EE are equipped with either personalized or campaign-specific tracking codes, which are used to assess the effectiveness and targeting of campaigns. All newsletters and e-mail marketing communications include a link for setting an e-mail marketing ban.

Display advertising

On the aaltoee.com website, Aalto EE has adopted Google Analytics display advertising and remarketing. When you visit our website, it may leave a cookie  in your browser, which enables the display of targeted Aalto EE advertising when you visit other websites that are cooperating with Google. You can control how this advertising is displayed and completely opt out of Google Analytics display advertising by using Ads Preferences Manager at http://google.com/ads/preferences.

Third-party providers such as Google display Aalto EE's ads on the Google search engine and on the websites of Google partners engaged in display advertising with the help of Google. Marketing based on user lists, which makes use of the systems of third-party service providers (e.g. Google), may be targeted at users of the Aaltoee.com website. Marketing based on user lists draws on lists created from the cookies used on this website. Marketing based on user lists complies with practices such as the following: the advertising policy (AdWords policies) of Google Inc., the latest version of which is available at http://support.google.com/adwordspolicy/answer/143465?hl=fi&rd=1.

Aalto EE and third-party service providers such as Google use first-party cookies (such as Google Analytics cookies) together with third-party cookies (such as DoubleClick cookies) for the transfer and optimization of information and to display advertising, on the basis that you have visited our website.

Click here for further information on Google's advertising and cookies.

Aalto EE uses display advertising by the Adform network on its aaltoee.com website. Adform is a popular advertising material and campaign management service, which is used for the retargeting of advertising, reporting on campaigns, and impression counting. For further details on the Adform advertising network and the option of refusing Adform cookies, see http://site.adform.com/privacy-policy/en/.

Aalto EE uses Conversion Tracking, Analytics and Audience Matching functionalities of the following networks as well: Twitter, Facebook and LinkedIn.

Your Online Choices
This service allows you to have control over how your information is collected and used.

Information Collected from Site Users

See how we use and process the contact information collected in webforms such as the contact request pop-up, more information webform or newsletter subscription webform at aaltoee.com or third party surveys.

Register for Marketing

Contact

Jani Alanko
Senior Manager, Digitalization
Tel. +358 10 837 3868
jani.alanko@aaltoee.fi

 

Download Brochures

Aalto EE uses the information given in the webform for marketing purposes. By downloading the brochure you accept this. See our privacy policy.